Brands are everywhere in our daily life. You will surely notice that there are certain trademarks that leave a lasting impression in your mind while there are trademarks that you could hardly remember. The difference lies in the characteristics of the mark. Trademarks with distinctive features are not only memorable but also easier to secure registration.
Let's take a look what is considered as a 'strong' trademark.
What is a strong mark?
A mark that is highly distinctive, thus creating lasting impression when first view by your customers.
Why is it important?
A strong mark is easier to obtain registration (ie lower costs) and thus obtaining protection from unauthorized use by others.
4 types of mark
Fanciful/Coined Mark
Combination of letters that has no meaning or invented word(s)
Strongest mark
Example: GOOGLE, XEROX
Arbitrary Mark
the meaning of the word/words are unrelated to the goods/services for which the mark is used
considered as strong mark
Example: APPLE (for computer), DOVE (for soap)
Suggestive Mark
word/words that merely describe a product or its ingredient,quality, characteristics, function, feature, purpose of use
considered as weak mark
Example: COLD & CREAMY (for ice cream)
Generic Words
word/words that the public understands to be the common name of the product/service in question
considered as weakest mark
Example: CLOCK (for timepieces)
Summary
Selecting a right mark that fit the requirements at the outset will save you from wasting your marketing effort and hard earned goodwill. Get it right from the beginning.
A strong mark will go a long way in ensuring the success of your business
Contact us for more info
www.tmplus-trademark.com.my
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